Keywords in meta tags 

The US courts seem to be hopelessly split on whether the inclusion of a competitor's trade mark in the metatags for your website infringes.

Professor Goldman reports on a recent US case which advances a theory why such use is not trade mark use and so does not infringe ...

here.

Case name Standard Process, Inc. v. Banks, 2008 WL 1805374 (E.D. Wis. April 18, 2008).