Just in case 

one of your client's tells you they are thinking about starting up a blog for one of their brands, Abram Sauer at brandchannel has some tips from a marketer's perspective.

Notice how often that word "trust" pops up? ...

OK, OK.  I know you have a whole lot of things to have kittens over ...

For example:

* defamation (as in ), but surely all the client's publications have to run this gauntlet;

* omi***, sack the employee, formerly known as Queen of the Skies (gratutious link to photos) and where is she now (according to Wikipedia)

* some other takes: Dennis Kennedy, here, here (bear in mind these are usually US-based)

but wouldn't it be "noice" to have some positive things to add in.

Find Mr Sauer over here.