Should designers use their names as trade marks? 

According to Countefeit Chic there are - oh so many - reasons why this is a very bad idea ...

The problem is not just limited to designers.  For example, Garrett v Fosters Wines Limited [2007] FCA 253.  

Maybe American courts, or investors?, are more robust than their Australian counterparts?  I often wonder if the investors realise what they could be getting themselves in for notwithstanding the constraints of good faith imposed by Trade Marks Act 1995 s 122(1)(a).