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Total entries in this category: Published On: Aug 03, 2007 10:45 AM |
Sponsored linksAnother opportunity to clarify the law
about sponsored links (in search engine results) has gone begging
...
As reported in yesterday's
Next
section of the
Age,
Telstra has apparently gotten into trouble again over buying sponsored links to
be generated when someone keys in AAPT to Google; AAPT being of
course one of Telstra's more significant telecommunications competitors
DownUnder.
According to the report, Telstra claims that it was its media buyer's fault and has withdrawn the usage as soon as the Age brought it to Telstra's attention. The question still remains (to be decided by a court some other time) whether or not such links are misleading or deceptive or use as a trade mark? The report is available online here (for a short while). Posted: Wednesday - April 19, 2006 at 04:06 PM | |