Adware and sponsored links


OK, so the ACCC doesn't think you should buy sponsored links related to your competitors trade marks, here, the US 2nd Circuit found Pop Up ads OK (but distinguished selling keywords, here, and it seems that New York's high profile Attorney General, Elliot Spitzer, has launched a campaign against Adware and secured a US$7.5 million "disposition".

News.com carries an analysis by Eric Goldman pondering the potential legal theories. here.

You can find the People's Petition, here.

From the Petition, it seems that Intermix downloaded and installed "spyware" onto computer users' terminals without their permission "or hides mention of them deep within lenghy, legalistic license agreements" - i.e., the spyware was bundled with other programs that the downloader did know about and chose to download. A better explanation here.

Can't imagine why the Attorney General thought that wasn't nice!

Posted: Wednesday - 03 August, 2005 at 04:18 PM         |


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