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A threadbare myth which is still a part of the propaganda of capitalism is that of consumer sovereignty—that the consumer is in charge and in fact chooses freely between the many thousands of different commodities daily pressed on him/her. The people are told they can always “switch off” if they do not like a program, newspaper, or magazine. And the use of “ratings” do decide which commercially sponsored programs will be continued and which dropped is sometimes called cultural democracy. After all, should not the majority rule? These propaganda themes ring hollow when one realizes that [product marketers] are not throwing their money away when they pay for advertising. And when one pursues the question, what kind of “work” is it which audiences do for advertisers? What sort of work is it which is not paid money wages, must continue from childhood to death, and must wait for the next hour or day before it is presented to the workers? The only comparable form of labor is slavery. It is tempting to think of referring to audience power as mind slavery. Slavery however, means ownership of the person. And the term must be rejected as applying to audience members in the core area because they are legally “free” to try to control their own lives.
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"With microstock, it’s much more a conversation between the photographers and designers in the audience," Khoi Vinh, design director for NYTimes.com, said. "It’s a different kind of marketplace; they [photographers] can adapt much more quickly. You'll see over time microstock get much more sophisticated and varied, and there’s going to be a stylistic difference between microstock and big stock houses. It’s an entirely different economic gain, so it makes for different creative gain as well."
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“Remember that a key component of iPhone marketing is that the device will run a version of OS X, making it more computer than phone. When the iPhone finally ships and some techies have voided their warranties and torn the thing apart, they'll probably find it uses a processor running at a gigahertz or more -- by far the fastest processor ever put in a mobile phone -- a processor more powerful than that in my Mom's PC. With all that power locked inside, of course some users will want to imagine their iPhone AS their PC, which Apple -- at least for now -- would rather not enable because it might hurt Macintosh sales.”
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“I met this week with managers for a VERY large Internet property—one that offers variations on all the current social networking fads like MySpace, FaceBook, and video sharing like YouTube. Why did they think people submitted this material that could often be viewed as personally embarrassing or exposing inner thoughts to any wacko with a DSL line? They hadn't a clue. A table full of ultra-smart executives in their early thirties had no idea whatsoever why anyone would be so reckless as to use their service. They were simply too old to make sense of it and knew that. But whether they understand their members' motivation or not, they'll gladly take the tens of millions of advertising dollars such a phenomenon represents.”











































