Numbers that should haunt us
Thursday, November 02, 2006
The associated press reported on Halloween that political parties and campaigns have exposed voters nationwide to nearly $160 million in ads attacking congressional candidates so far this campaign season.
Let that number sink in.
Consider the following relative value of $160 million (divided into $3 million per week), when compared with what
a weekly United Way donation can buy. In 2006, weekly donations of:
> $1 (the cost of a lottery ticket)—provides work clothes for someone to interview and start a job.
> $2.50 (the cost of an express bus ride to downtown)—teaches two students from abusive backgrounds violence prevention so they can break the pattern of abuse.
> $3 (the cost of a latte)—helps four victims of domestic violence get counseling and legal advice.
> $8 (the cost of a fast food meal)—pays for a family of five to have a hot meal a day for one month.
> $10.50 (the cost of a dozen bagels)—provides one year of in-home meals, allowing an elderly person to continue living in his/her home.
> $20 (the cost of a manicure)—helps 83 new immigrants learn English and moves them toward U.S. citizenship.
> $50 (the cost of a floral delivery)—helps stabilize families in crisis with short-term shelter, food, and/or childcare assistance.
In capitalism, advertising serves to help sell products which support businesses and individuals with profit and income, and ultimately become living wages. Capitalism is by no means always honorable, fair and equitable, but at least it functions in the fabric of daily commerce. Negative political advertising supports no wages (other than the windfall advertising agencies and TV stations receive). It is zero sum spending—money to create messages to counteract or cancel out the messages of another candidate. There is very little, if any, redeeming value to this—and a whole lot of negative ethical value.
When you think about your candidate of choice next Tuesday, and the potential good they could do in Washington, think about how much money they have wasted to get there. There has to be a better way. I think I’d rather donate money to any one of the above causes than flush it down the toilet of election campaigning. Who’s with me?
Oh yeah, vote for Pedro and your wildest dreams will come true.