w8nc
Putting emerging technology into the hands of good people
McClelland and Steward
Quest for the Ice Fox - Online Contest
w8nc inc. approached by McClelland and Stewart to create an online promotion for Helen Humphreys' book, The Frozen Thames. Using ideas from geocaching, and the viral appeal of groups on facebook, we developed The Quest for the Ice Fox, an online treasure hunt that takes place in facebook and Google MyMaps.