w8nc

McMaster University
Engineering International Prospectus

Working with associates Makintoth Design, we developed the first international student recruitment piece for McMaster's Faculty of Engineering. The brochure had to stand out in a sea of competing collateral and reflect the stature and prestige of McMaster's undergraduate engineering degrees without looking stuffy. It also had to be written in simple, compelling language that would be easily understood by prospective students (and their parents) for whom English may be a second language.