Food Adverts and Child Obesity
25/04/07 16:31 |
Personal
With the news
today that a study by The University of Liverpool has
shown that children who watch adverts for food more
than double their intake of food afterwards I express
some cynicism. Apparently, after watching such
adverts obese kids ate 134 per cent more than normal,
overweight kids 101 per cent more and normal children
(whatever that may be) 84 per cent more.
As usual it sounds like an excuse and there is no mention of either personal or parental responsibility while the advertisers take full blame.
It does however give food for thought (sorry). If kids are so influenced by what they see in adverts maybe we should replace the food ads with ones for bicycles and the obesity problem will be solved overnight.
Somehow, I don't see the theory holding up!!
As usual it sounds like an excuse and there is no mention of either personal or parental responsibility while the advertisers take full blame.
It does however give food for thought (sorry). If kids are so influenced by what they see in adverts maybe we should replace the food ads with ones for bicycles and the obesity problem will be solved overnight.
Somehow, I don't see the theory holding up!!
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