"Garbo Laughs!" declared the ads for Ninotchka. In the face of dwindling foreign revenues, MGM decided to put Greta Garbo, a bigger draw in Europe than the US, in a box-office-savvy comedy, engaging the services of master farceur Ernst Lubitsch to direct. The film opens in Russia during another one of its starvation-condition Five Year Plans. A trio of Russian delegates (Sig Ruman, Felix Bressart, and Alexander Granach) are sent to Paris to sell the Imperial Jewels for ready cash. Grand Duchess Swana (Ina Claire), who once owned the jewels, sends her boyfriend Count Leon (Melvyn Douglas) to retrieve the diamonds, and he turns the trio into full-fledged capitalists, wining and dining them all through Paris. Moscow then dispatches the humorless, doggedly loyal Comrade Ninotchka (Garbo) to retrieve both the prodigal Soviets and the gems. When Leon turns his charm on Ninotchka, she regards him coldly, informing him that love is merely a "chemical reaction." Even his kisses fail to weaken her resolve. Leon finally wins her over by taking an accidental fall in a fancy restaurant, whereupon Ninotchka laughs for the first time in her life. She goes on a shopping spree and gets drunk, while Leon begins falling in love with her in earnest. As a bonus to the frothy script, by Billy Wilder and others, and its surefire star power, Ninotchka features what is perhaps Bela Lugosi's most likeable and relaxed performance.