Strategic Sales Services Tools & Reports
- Revenue, budgets, & projections
- Monthly rate cards
- Deal history & yield
- Network & sector historical data
- Integration with Lotus Notes & Microsoft Outlook Exchange Server collaborative environments
Design, Build, Scale, & Manage Content — Gracefully
Case Overview: Paid-Programming Analytics
Discovery Communications Inc.
McGowan Communications LLC dba Discovery Direct
The idiosyncratic sales, procedures, & reporting needs of long-form direct-response advertising, commonly known as paid programming, have traditionally kept this format operationally distinct from national broadcast advertising media. In recent years, the marked growth of the paid-programming sector heightened the need at Discovery Communications (DCI) for standardized financial reporting to describe & optimize long-form sales.
Working with senior management as well as the salesforce, I designed models, databases, and sales tools to manage budgets, projections, strategic pricing, inventory control, deal history, and yield for over $75 million fixed inventory of paid programming for The Discovery Channel, TLC, The Travel Channel, & FitTV.
The data & analytics were later readily integrated into DCI's then-pilot proprietary comprehensive business intelligence application.
