Different markets, different strategies


Our market remains so strong and fast-moving that print media advertising is a "feel-good" measure that often is a small part of a marketing strategy designed to sell a home. Many leads come from sign calls and many come from personal websites (jduncanrealestate.com), company sites (century21manley.com) many come from corporate sites (Century 21's site).... Other markets place much more value on sign calls as well as their weekly real estate magazine.

Just goes to show that one must learn and adapt to one's market.

At a luncheon today, we were discussing advertising strategies. Our market remains so strong and fast-moving that print media advertising is a "feel-good" measure that often is a small part of a marketing strategy designed to sell a home. Many leads come from sign calls and many come from personal websites (jduncanrealestate.com), company sites (century21manley.com) many come from corporate sites (Century 21's site). I focus much of my marketing dollars on my website and advertising at Dailyprogress.com. Other markets place much more value on sign calls as well as their weekly real estate magazine.

Just goes to show that one must learn and adapt to one's market. One size does NOT fit all.

Posted: Mon - April 11, 2005 at 07:04 PM         |

©