BLEUD SCORES A FIRST
Group becomes the first Fil-Am indie rock band to be
marketed at Apple’s iTunes Music Store
Bleud 1
BLEUD FOR $0.99. Arnold, Jerwin, Brian and Ted land at the world's
most popular digital music store - Apple's iTunes Music Store.

(Photo by Sheryl A. Garcia)


NEW YORK – The biggest and most popular digital music store in the world, with over1 billion songs sold – Apple’s iTunes Music Store, added a new album in their vast inventory last Tuesday, April 17: ‘Musings of a Caffeine Addict’ by the band BLEUD.
It appears to be just routine work for the people at Apple to add a new album into their catalogue, but for the Filipino community, the news has sent shockwaves across the nation – Bleud is an independent Filipino Rock band, and in being so, becomes the first to achieve the feat.

Bleud is NOT the only Filipino-American band, at the famed music store. Moonpools and Caterpillars, a California-based band is also selling their debut album recorded in 1995 called ‘Lucky Dumpling’. The difference between the two Fil-Am releases is that a major American label, Eastwest/Electra Records, released ‘Lucky Dumpling’. Bleud’s debut, on the other hand, is as indie as it can get. It was recorded with a very small budget and promoted guerrilla-style. ‘ We play everywhere just to let the word out and sell our music, from church gigs with nuns and priests to NYC’s Cutting Room, CBGB’s lounge, the Teabag, and Rutgers U in Newark. It is indie-rock at its most basic’, says Ted Reyes, the band’s bassist, vocalist and producer of the debut album.

The iTunes Store, the acclaimed pioneer of digital Music retail online, reserves the right to select new releases from major record companies and small, independent record companies. Therefore, it is no guarantee that any new releases will automatically be sold at the music retail giant. Bleud’s label, Soulworks Records is one of those small, but hardworking, labels.

The road to iTunes

Bleud burst into prominence in late 2004 in the New York-New Jersey Fil-Am Rock scene. Their debut album, the one being sold at the Itunes Music Store, spewed two hit singles in the local scene, as well as the music scene in the Philippines: ‘Hello my Friends, Hello’, which became part of Alpha Music Philippines 2005 Rock Compilation ‘Silver Shiny Jeepney’, and ‘Bye Bye Na’.
The band recently released a 2-sided single from the album: ‘Field Trip’, a Filipino Song, and ‘Animé Girl’, and English number. Both of which, are being offered as free downloads in the band’s website: www.bleud.net.

The band’s relentless assault on college gigs and clubs in New York and Jersey has created enough buzz to generate a steady following. Their songs are currently being rotated heavily around Asian-American radio stations and campus stations around the area.

In being featured at iTunes, the band is as surprised as anyone.
‘It is amazing to see and preview Filipino-made songs, English or Tagalog in iTunes Music Store. It just brings a rush of Pinoy pride to anyone who sees it. Imagine a Tagalog indie-rock song at iTunes! Unbelievable’, adds Bleud lead guitarist Arnold. Derama. More than Pinoy pride, Bleud’s remarkable achievement is a ray of hope for small bands and record labels alike. They are the living examples of ‘anything is possible’.

The Jersey-City based quartet is composed of Ted Reyes, Arnold Derama , Brian Joseph Miguel on vocals and rhythm guitar, and Jerwin Glorioso on drums.
The much-talked about album is also available in CDs at major music shops like Tower Records, Virgin Megastore, Amazon, and Target.com.
To buy their songs through iTunes, simply launch the application and search Bleud in the store browser. The entire digital album costs $9.99 and $0.99 per song.
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