OUT WITH THE OLD—IN WITH THE NEW:
This was such a successful collaboration! Both the client and I were eager and excited to make the leap from his old brand, to not only a new brand, but a new business model as well. The goal was to communicate the basic concept of the services that he already providing to some new clients, but was not advertising just yet. Taking a new product just out of the development stage, and getting all of the pieces together that would get that new product in it's final container all the way to the store shelves.
THE PRINTED MATERIALS:
Letter heads and business cards are still essential supporting pieces to any company brand identity.
THE WEBSITE:
A tremendously beneficial gateway for longtime customers and all potentially new clients, the website that we created provides a great overview of the companies services and resources. The main goal for the design was to make all of the different groups of information readily available to the various needs of visitors to the site. Some visitors might come looking for something very specific, while others might need to resarch Streamlined Packagings full suite of offerings. Not wanting to have clients trying to click through several layers of menu options, we basically put everything just one or two clicks away from being found.4
THE OVERVIEW BROCHURE:
Person to person meetings are always beneficial, but it's also nice to have something simple yet informative to leave behind with any potential client. Having a simple and easy to digest, yet informative overview brochure of what you have to offer allows you to focus on the conversation without anyone having to take a lot of notes. It's basciallly in there and ready to review at anytime, and your contact information is also readily available should they decide it's time to do business.
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RECENT CASE STUDY:
Outsource Packaging was ready to begin the transition to Streamlined Packaging. It was far more than a change in their name. After having been a successful supplier of packaging materials for many years, the owner wanted to maintain his current list of clients, but also offer a different set of services. From the development of a new product, it's packaging design, the optimal shipping containers, all the way to the storefront display cases. Hence the new tagline: From product to pallet.
Starting with the new logo, then moving on to the website, followed by the corporate materials, and finally an overview brochure.
Scroll through the slideshow to see the work for this project, or you can view the other parts of my portfolio using the dropdown menu, or the links below:
