Common Persuasive Techniques

Bandwagon

 You are urged to do or believe something because everyone else does. Be where the action is. Shop at Hang-out Mall.

Testimonial

 Famous people endorse a product or idea. I'm professional football player Marcus Browning, and I use Wash Out window cleaner.

Emotional Appeal

 Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions, such as desire for success, or to negative ones, such as fear. What would you do if all your possessions were lost in a fire? Get the Save-All fireproof safe and protect your valuables.

Plain Folks

 Ordinary people sell a message. You are to believe that because these people are like you, they can be trusted. As a construction worker, I often get headaches on the job. That's why I use PainAway aspirin.

Snob Appeal

 This technique suggests that you can be like the expensively dressed, perfectly shaped people who use this product.

 

 

 I accept only the best, and that's why I buy Aloft perfume.
  From: Elements of Lanuage, Holt, Rinehart & Winston
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