Media Literacy - Ad Your Point

Media Literacy...Add Your Point

an iMovie project to create a public service message

Intro	Ever think about how advertisers get your attention and make their points? It's not always so obvious and sometimes it's manipulative. In this project you will learn about Media Literacy. You will experience analyzing ads and then you will produce an ad that makes a public service point of your choice. Massachusetts English Media Framework General Standard #26, #27
History	People have been creating and experiencing media for a long time. Enjoy looking at this display of memorable icons through history and think about the ways we have developed our ability to communicate. It goes by quickly, you might want to see it a second time.
Background	Ad Dissection 101 - Exposing media manipulation Examples of Public Service ads - *Listen Up!, AdBusters* Planning a good ad- Find out the steps to success Read up on your topic choice - use SIRS magazine database, take notes Common persuasive techniques used by advertisers, pick one
Make your iMovie	Pick a Storyboard style - horizontal or vertical Plan your images, dialogue and music - check out what's required A Glossary of movie terms Directions for iMovie and saving to a different server Example of a finished public service ad
How did you do?	Checklist of required elements Evaluate your work using a rubric.
	Last modified April 30, 2002 - S. Collins, Integration Technology Specialist, Lexington Public Schools