Moo Cards: A "purple cow"
If you are in the market for an
innovative way to differentiate yourself, you should
check out Moo cards. As Seth Godin says in his
book Purple Cow, “Cows, after you’ve seen them
for a while, are boring...A Purple Cow, though.
Now that would be interesting.”
Conventional business cards are boring, while Moo
Cards are not.
Moo is a London-based printing
company that allows you to create your own unique and
personal products using stock images or your own
photos from Flickr or your computer. Their minicards
are 28x70mm in size -- approximately 1/3 the size of
a regular business card -- and can have any picture
on the reverse size with 6 lines of text on the
primary side. While they are higher priced than
ordinary business cards, they really differentiate
you.
Since I have been handing out Moo mini-cards, I have
not failed in engaging the other person about the
cards and my background. They are definitely worth
getting.