In an effort to be as far away from successful Web marketing as possible, Businessweek does NOT want bloggers to link to their site. According to this CNET report, Businessweek's use policy forbids bloggers from linking to interesting content, presumably to force users to start at their home page rather than deep linking to the content.

This runs completely counter to the new Web 2.0 Internet. They should be encouraging us to link to their pages to drive clickthrus to their Web site. It increases the possibility of all different social networking engines to highlight their stories in mashup sites. It just goes to show how out-of-touch mainstream media is when it comes to the Internet.


http://www.news.com/8301-10784_3-9858916-7.html?part=rss&subj=news&tag=2547-1_3-0-5