Super Sonic is a recording studio who asked me to produce their identity. They described their company as one with a unique perspective on how to produce music. Super Sonic is a studio that only uses analog technology to record music.
When they told me this I was rather surprised it seemed to me that any music studio or "would be" record label would want to use the best of digital equipment and industry standard software, in their artist's recording process.

But it seemed to me that this company had a vision and I wanted to express that vision by producing a design that spoke of the companies class and integrally. I wanted their identity design to tell the world that Super Sonic is a company that refuses to use digital recording methods because the artists who sign up under their name are ones with true talent.

That unlike most studios in the business today they don't need to use industry standard software to digitally enhance there musical performance, because their artists can actually sing, or play an instrument, or even write there own lyrics.

• To view the elements in Super Sonic's identity simply click their corresponding icon in the main display panel.