Across Kim Ma Street from us is the landmark Daewoo Hotel. As the Daewoo website says, "with its superb location and full service catered to the highest standard, Hanoi Daewoo Hotel has built a very strong brand name as the most luxurious hotel in Vietnam."
So why not take advantage of someone else's hard-won branding??!
In the streets just behind the Daewoo, I saw this:
