The Cupertino Effect
Wednesday, 2007-11-28; 02:36:00
I came across the term "The Cupertino Effect" on the Language Log, and I was puzzled for a moment, because I had never heard of this phenomenon despite it seemingly being related to Apple.
But it's not. According to OUPblog:
This is hilarious. And the entry even links to a Google search that indeed comes up with several instances of The Cupertino Effect.
But it's not. According to OUPblog:
Writers and translators for the European Union even have a name for this affliction of the electronic age: the Cupertino effect. Some older spellcheckers had wordlists containing co-operation but not cooperation without the hyphen. So when a user typed in unhyphenated cooperation, the spellchecker would flag it as an error. The first suggestion thrown up was not co-operation, however, but Cupertino, the name of a city in northern California.
This is hilarious. And the entry even links to a Google search that indeed comes up with several instances of The Cupertino Effect.
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