| Project Name |
Digital Village |
| Date |
1993-1995 |
| Client |
White Rabbit Records Limited t/a Digital Village |
| Requirements |
Create advertising that would stand out and exude quality and friendly authority in a pile-high-sell-cheap music instrument press |
|
Role:xxxxxx]
|
Advertising Manager and Designer. I also wrote a large amount of copy and drove standardisation across advertising media. |
| Achievements |
High response rate to improved advertising and placements. Use of aesthetic across not only Digital Village advertising but materials for other retail and distribution areas of company promotions. |