NEW YORK —  A broad survey about the technology people have, how they use it, and what they think about it shatters assumptions and reveals where companies might be able to expand their audiences.

The Pew Internet and American Life Project found that adult Americans are broadly divided into three groups: 31 percent are elite technology users, 20 percent are moderate users and the remainder have little or no usage of the Internet or cell phones.

But Americans are divided within each group, according to a Pew analysis of 2006 data released Sunday.

The high-tech elites, for instance, are almost evenly split into:

— "Omnivores," who fully embrace technology and express themselves creatively through blogs and personal Web pages.

— "Connectors," who see the Internet and cell phones as communications tools.

— "Productivity enhancers," who consider technology as largely ways to better keep up with their jobs and daily lives.

— "Lackluster veterans," those who use technology frequently but aren't thrilled by it.

John Horrigan, Pew's associate director, said he started the survey believing that the more gadgets people have, the more they are likely to embrace technology and use so-called Web 2.0 applications for generating and sharing content with the world.

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The Pew study found 15 percent of all Americans have neither a cell phone nor an Internet connection. Another 15 percent use some technology and are satisfied with what it currently does for them, while 11 percent use it intermittently and find connectivity annoying...