To Tell The Truth: There may be no honor among thieves, but can't we find it even in a few good men and women?
Should The Human Brain Retire?: We know that we cannot win forever. We know that machines will continue to improve. So why don't we let the human brain retire gracefully now, with honors?
Part VI: Opting Out -- How To Protect Your Privacy
Learn how to reduce your
vulnerability to identity theft by removing your address and phone number from
direct marketing lists and telephone solicitations.
This article is informational in
nature and is not legal advice. If you need legal counsel, consult a licensed
attorney in your
jurisdiction. Unsolicited
telephone offers and direct mail marketing efforts are not only wasteful and
annoying, they may also make you a more vulnerable target for identity theft if
the offers are stolen from your mailbox, improperly disposed of, or if an
insider at a marketing company steals your personal information. Here's how to
fight back.
How to opt out of
generalized direct marketing
communications
Here's the bad news:
You will need to communicate with multiple entities to remove yourself from the
most popular direct marketing databases. Now here's the good news: Many of
those entities are listed here.
The Direct Marketing Association is the
industry organization that most direct mailers belong to. The Association
regularly provides member companies with a list of people who want to opt out of
direct mail marketing, telemarketing, and electronic mail campaigns. You can
opt out of mail and telephone on the DMA web site (for $5 each), or you can
opt-out for free by writing to:
Mail
Preference Service Direct Marketing
Association P.O. Box
9008 Farmingdale, NY
11735
Telephone Preference
Service Direct Marketing
Association P.O. Box
9014 Farmingdale, NY
11735
The DMA says that you should notice
a decrease in the amount of junk mail you receive within three to six
months.
The Federal Trade Commission has set up a
National
Do Not Call List so that consumers can opt out of telemarketing
promotions. You can register for the list here or by calling (888) 382-1222
from the home phone or cell phone that you want to register.
however, in the interim, the California Department of
Justice lets consumers pre-register for inclusion on the federal list.
Information about other state do not call lists can be found here.
Credit
Reporting Services' Opt Out Service. If you've ever received an unsolicited
offer for a new credit card or mortgage refinancing, you've likely been targeted
using information provided by Experian, TransUnion, and EquiFax. To opt out of receiving
credit-related offers, call (888)
567-8688.
Experian Consumer Services will
remove your name from non-credit offers targeted using the Experian reporting service list.
Call (402) 458-5247.
How to
opt-out of use of your information by mailing list
brokers
The following companies sell
mailing lists. Ask that your name be removed from their databases, mailing
lists, telemarketing lists, and email lists and that they cease sharing,
licensing, or selling your personal information to third parties and their own
affiliates, customers, and
partners.
Acxiom
Corporation Attn: Opt-outs / Consumer
Advocacy PO Box 2000, Conway AR
72033-2000
Abacus
Direct PO Box
1478 Broomfield, CO
80038-1478
American Direct Mail
Partners 5801 E. 41st St. Ste. 30
Tulsa, OK
74135-5601
Database
America Compilation
Department 470 Chestnut Ridge
Rd Woodcliff Lake NJ
07677-7604
Donnelly Marketing,
Inc. Data Base
Operations 416 S. Bell, Ames IA 50010
Harte-Hanks Database
Opt Out/Privacy 703 Grant
Avenue Lake Katrine, NY
12449-5350
InfoUSA Attn:
Product Quality ProCD PO Box 27347, Omaha NE
68127
Metromail
Corp. Consumer
Services 901 West
Bond Lincoln, NE
68521
Money
Mailer 14271 Corporate
Dr. Garden Grove, CA
92643-4994
The Polk
Company Attention: Opt-Out
Coordinator The Polk
Company 26955 Northwestern
Highway Southfield MI
48034-8455
zapdata.com Customer
Support 460 Totten Pond Road
Waltham, MA
02451-1908
How to opt out of
inclusion of your name in online phone directories and
databases:
The following companies
sell or provide free access to personal information drawn from public records
and telephone white pages. Ask that your name be removed from their databases,
mailing lists, telemarketing lists, and email lists and that they cease sharing,
licensing, or selling your personal information to third parties and their own
affiliates, customers, and
partners.
Four11.com Select the link to "update your listing," then
choose "remove from the directory". Four11.com powers Yahoo! People
Search.
InfoSpace (supplies names to AOL
People Search and other sites) You can opt out
online by looking up your own name or email address, then selecting the link to
remove your entry.
US
Search.com Inc. Opt-Out
Program 5401 Beethoven
Street Los Angeles, CA
90066
Switchboard.com
Search for your name, then select
the link to remove your entry.
Whitepages.com (email
your full name, phone number, address, and day time phone (as they appear in the
whitepages.com directory).
How to
opt out of advertising servers
The
following services sell and deliver online advertising. You can opt out of
their use of cookies to track your internet activity by following the links
below.
How
to opt out of communications from financial
institutions
Financial institutions
often use your personal information for marketing purposes. The federal
Gramm-Leach Bliley Act allows you to opt out of this practice. You'll have to
write to each institution individually, but you'll find sample opt out letters
and a list of many financial institutions here. Good
luck!
How to opt out at the post
office
I've written a separate
article on this topic, which you can find here.
This
is part six of a series. To continue reading the rest of the articles in this
series, select: