| Is this your reaction to market-space innovation? | | Date Created: Nov 08, 2005, 10:32 AM |
 None of us can know for sure how we will react to revolutionary changes in our markets. We'd like to think we would adapt and over-come. One thing is for sure we don't want to follow the lead of Sony and other major record labels.
I've watched amazed over the last few years as record companies buried their heads in the sands as the internet, MP3's and file sharing began to erode their hold on music. When they finally woke up, their response was not to innovate and leverage these new technologies - but to sue evil doers and attack the file sharing networks with legal action.
In the mean time, Apple adopted the new technologies and went on to revolutionize the category profiting all the way along. This space could have been owned by the record labels - but they were too wedded to round pieces of plastic.
And now, after they've seen the innovative competitors eat their lunch - their new innovation is to install spyware on their paying customers computers and further alienate the market - then deny it.
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