| Death by Buzzword | | Date Created: Jan 03, 2005, 07:28 AM |
 Your marketing communications are one of the highest leverage assets in your company. Working with clients we often find that a single phrase or headline change can boost their response rates and sales by 50% and more.
The picture of the ad here though, is an example of how "not to" capture that leverage. Take a look at the Seminar description...
"Next generation strategies to employ a single customer definition for improved multi-channel marketing"
Are you excited yet?
There is so much wrong with this description that I don't have time to cover it all here. For now, if there is anything like this in any of your marketing communications, sales letters, or ads - kill it - because it is killing your sales!
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