| Money is not leverage – it's force. | | Date Created: Jul 11, 2006, 09:44 AM |
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Contrary to public opinion, money isn't leverage. It's force.
Strategy and creativity are leverage. Ideas are leverage. Innovation is leverage.
The more you spend of those, the less money you need to spend to achieve your objectives.
This was driven home to me over the weekend as I conducted a thought experiment on a client's business.
I asked myself the question, "If I were going to invest a million-dollars-cash in this business, where would I invest it to get the fastest ROI on my investment."
Several ideas came to mind on ways to immediately impact sales and new channel entry. But on second look, I realized that those ideas didn't take any extra money to implement. Just some imagination and testing.
If I gave you a million-dollars-cash to grow your business, where would you invest it for the fastest return? Is there a way to substitute strategy and imagination for the cash and begin harvesting those returns today? |
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