Logo for the architect firm Cesar. Custom-made typeface.

An earlier design, with a more rounded R.

The website can be found here

Client Cesar Arkitekter
Art Direction, design, webdesign
and photography Staffan Millqvist

Tags: Graphic Design, Logo

A new law in Sweden now makes it possible to build fifteen sqm instead of ten without any building permits. Eva Wrede asked fifteen architects to make a house using the extra space for something useful or fun. The result is an inspirational book with beautiful renderings and models by some of Swedens' finest architects.

This book is a collaboration between myself and writer Eva Wrede. Publisher Max Ström provided a lot of useful input, that made the book what it is.


Publisher Max Ström
By Eva Wrede
Art Direction Staffan Millqvist
Architects Claesson Koivisto Rune, Jeanecke/Mem, Jonas Wagell, Kjellander & Sjöberg, Kubik, MAF, Magnus Ståhl, Marge, Sandellsandberg, Snövit, Strata, Tham & Videgård Hansson, White, Wingårdh, Wåhlin.

Links : SvD Ksark Room Service

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Tags: Max Ström, Book, Art Direction

A new book at
the printers',
soon in stores.

Client Cementa
Publisher Byggtjänst
By Ulla Hårde
Co-writer Ann Bergsjö
Main Photographer Martine Castoriano
Art Direction Staffan Millqvist






Byggindustrin
Svensk Byggtjänst
Adlibris

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Tags: Book, Art Direction

Client Forma PG
Publisher Ica Bokförlag
By Nathan Berkus (?)
Main Photographer Per Magnus Persson
Art Direction Staffan Millqvist

Tags: Art Direction, Book

Invitation to a press event for the book "Hitta hem".

New Website for Ankar Arkitekter. All design and photography by Staffan Millqvist, PRODUKT (me in other words). I had some difficulties implementing the javascript, but I´m very happy with the end result.

I'm in the middle of a book project, that I can't tell you very much about. I can, however, show you some pictures from my office ... where I'm doing it.

A collection of older stuff. See them here.

I've been working with Bonzoo (Bonnier zoo) for the last couple or three weeks, with both Mama and Family Living.

Not surprisingly, for a magazine called Mama, they always seem to be at least one woman short of a full staff. Even their extra is on maternity leave. Good for me as there's bound to be work there for a metro-man like myself. A lot of interesting people. A pretty mixed lot, even though there's 100% women on the floor. Oh, there is one man at marketing, but I'm fairly sure he's gay.

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The latest issue of Residence has been out for a while, and there are plenty of my layouts in it. I'm back at their office, working with issue #5. It's completely different from Veckorevyn, of course, but the general idea is the same; making the best possible magazine for the intended target group. In both cases, this is the same as making the best possible magazine. Period. That's not always the case, there are lot's of people making magazines they wouldn't want to read themselves, which I think will show at some point. Read More ...

I have been working at a new place again. This time it's VeckoRevyn. It's a girlie mag, for girls between 18-25. Editor-in-chief, Ebba von Sydow, has been in the limelight for some time, and often made a bit of a stir. She's young, blonde and ambitious, which doesn't work well with many people. I don't know if it's because she's young, blonde or ambitious that sets people off. I's probably just that she's a successful woman. Young, successful men are hailed as geniuses, while women are considered bimbos until proven otherwise in a series of IQ-tests. The fact that she sometimes flaunt herself in the magazine, is probably a factor to count in too. That many other commercial editors does the same thing matters little.

The controversy at the moment is her book called "Ebbas stil" (Ebbas' style), which is a style-guide for women like herself (young, but not necessarily blonde or successful). She's gotten a lot of beating for being conservative in a victorian sense, and for trying to push girls back to a mindset of the 50's (or 19th century even). I must confess I haven't actually read the book, and likely won't as it's not meant for me, but Ebbas' standpoint is that women, or girls, shouldn't fold in to becoming a bimbo. The way to not do that, is to not get too drunk, not wear skanky outfits and play a little hard to get. Seems like healthy advice to me. Who want's to be attacked by a drunk girl, dressed like a whore? In times of Big Brother, where a girl who has sex on the TV is rewarded 1 Million SEK, a different view is always welcome. Who want's their daughters to feel they need to get silicon breasts to be accepted?
The people "attacking" her book say she's trying to stop women's liberation by recommending girls not to act like pigs (men). I can tell you this; you need pretty refined arguing techniques to talk down someone who stands for a healthier view on society, which gives Ebba a head start in the debate.

Anyway, it's a breeze to work at VeckoRevyn, and I hope I can work there more later in the summer. I'm learning new things everyday. I hardly knew who Lindsay Lohan was before I made a job about her, I now know which is the most moisturizing shower gel and how to get a glossy beach look. Plus: it's four minutes from home, it's all girls, and everyone's very nice. Who wouldn't want to work there?

I've been working at Residence for the last ten days or so, helping them with their fourth summer issue. I'm really glad to be working here, since it's a magazine that suits me very well personally. The people working here are very nice too. I've had a lot on my mind lately, and actually thought I would be "unemployed" for a while. Alas, always when I plan for some time off to reflect on my future, I get tons of job offers. That's not a bad thing, of course, but I never seem to be able to decide what to do with the remainder of my life.

Opening a café is an appealing idea, but I'm not sure that's really what I want to be doing. I'm sure things will fall into place eventually.

While looking through the piles of books that are all over our living room, since we threw out the book shelves, I found a book called "Tiden är" ("Time is"). In 1999, when I was still attending Forsbergs, I made an entry to an art contest. I won, got some money and my entry published in this book.

The book was part of Swedens millenium celebration, and contains articles about time by some philosophers, journalists and what's commonly referred to as "culture elite". My entry was a mildly provocative piece called "Work Sleep Fuck Think", with a clock face and cut circles. My point with it was that without actions, there's no time and without time there can be no actions, apart from the more obvious "common people's day" interpretation.

As I was flipping through the book, I thought about how we looked to the future in 1999. Much has happened since then, and not everything is good. International terrorism, camera phones, a large scale war, e-commerse and smoking prohibitions. I don't think we anticipated how much we would rely on the internet for our daily lives. At our poorly funded design school, we had one dial-up modem connection. I'm guessing it's now considered impossible running a school without a broadband connection. We had one computer capable of processing video (a Macintosh G3) and a grossly over-hyped colour copier. I'm not being sentimental about it, but much has changed, things we don't pay much attention to, but important things.

This is a photograph from a trip to New York, funded almost completely by Ericsson, we made with Forsbergs. I'm on the left in the Photograph under the elk. We made some artsy thing on the theme "red". For som reason the theme should be red, but that got almost completely lost somewhere along the line. If that had happened today, I think we would have had a hard time pressing Sony Ericsson for 300 000 SEK. Then, it was easy.

Well, at least firm identity. Some time ago I made a logo and stationaries for Ankar Arkitekter. It lead to more identity work with Emil Mattsson, also an architect, working together with Ankar.

Architects, as well as designers, often prefer simple. A name is always unique, so there's really no need to make it too complicated unless you're planning to market yourself in a big way. A billboard demands a different approach entirely.

Voted "Publication of the year in 2005" in Sweden, 'Metro Hus&Hem' is terminated and replaced by 'Metro Bostad'. I made it on and off for about a year, and personally I think it was better when I did it. 'Metro Bostad' looks kind of similar, only ugly and with strange content.

Metro Hus&Hem was made by Forma Publishing Group, and I was contracted as AD/layout. Forma had a really nice little crew on this one, led by Robert Kjessel (who is now making films).

I have started working with Buffé, (ICA:s members magazine, dealing with food). So far I have done the badge shown to the left, and some layout work.

Robert Kjessel, from Metro Hus&Hem, is making films for Buffé, as well as for other publications at Forma. There are really nice people working here, as there is at all of Forma Publishing group.

I have been working a bit with a couple of "one shots" from Forma called 'December' and 'Bohem'. December is a christmas special, obviously, and Bohem is targeted for urban people. Hopefully they will go well.