I have been working at a new place again. This time it's VeckoRevyn. It's a girlie mag, for girls between 18-25. Editor-in-chief, Ebba von Sydow, has been in the limelight for some time, and often made a bit of a stir. She's young, blonde and ambitious, which doesn't work well with many people. I don't know if it's because she's young, blonde or ambitious that sets people off. I's probably just that she's a successful woman. Young, successful men are hailed as geniuses, while women are considered bimbos until proven otherwise in a series of IQ-tests. The fact that she sometimes flaunt herself in the magazine, is probably a factor to count in too. That many other commercial editors does the same thing matters little.

The controversy at the moment is her book called "Ebbas stil" (Ebbas' style), which is a style-guide for women like herself (young, but not necessarily blonde or successful). She's gotten a lot of beating for being conservative in a victorian sense, and for trying to push girls back to a mindset of the 50's (or 19th century even). I must confess I haven't actually read the book, and likely won't as it's not meant for me, but Ebbas' standpoint is that women, or girls, shouldn't fold in to becoming a bimbo. The way to not do that, is to not get too drunk, not wear skanky outfits and play a little hard to get. Seems like healthy advice to me. Who want's to be attacked by a drunk girl, dressed like a whore? In times of Big Brother, where a girl who has sex on the TV is rewarded 1 Million SEK, a different view is always welcome. Who want's their daughters to feel they need to get silicon breasts to be accepted?
The people "attacking" her book say she's trying to stop women's liberation by recommending girls not to act like pigs (men). I can tell you this; you need pretty refined arguing techniques to talk down someone who stands for a healthier view on society, which gives Ebba a head start in the debate.

Anyway, it's a breeze to work at VeckoRevyn, and I hope I can work there more later in the summer. I'm learning new things everyday. I hardly knew who Lindsay Lohan was before I made a job about her, I now know which is the most moisturizing shower gel and how to get a glossy beach look. Plus: it's four minutes from home, it's all girls, and everyone's very nice. Who wouldn't want to work there?