PRODUKT

Staffan Millqvist Graphic design Illustration Photography

21st century


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While looking through the piles of books that are all over our living room, since we threw out the book shelves, I found a book called "Tiden är" ("Time is"). In 1999, when I was still attending Forsbergs, I made an entry to an art contest. I won, got some money and my entry published in this book.

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The book was part of Swedens millenium celebration, and contains articles about time by some philosophers, journalists and what's commonly referred to as "culture elite". My entry was a mildly provocative piece called "Work Sleep Fuck Think", with a clock face and cut circles. My point with it was that without actions, there's no time and without time there can be no actions, apart from the more obvious "common people's day" interpretation.

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As I was flipping through the book, I thought about how we looked to the future in 1999. Much has happened since then, and not everything is good. International terrorism, camera phones, a large scale war, e-commerse and smoking prohibitions. I don't think we anticipated how much we would rely on the internet for our daily lives. At our poorly funded design school, we had one dial-up modem connection. I'm guessing it's now considered impossible running a school without a broadband connection. We had one computer capable of processing video (a Macintosh G3) and a grossly over-hyped colour copier. I'm not being sentimental about it, but much has changed, things we don't pay much attention to, but important things.

This is a photograph from a trip to New York, funded almost completely by Ericsson, we made with Forsbergs. I'm on the left in the Photograph under the elk. We made some artsy thing on the theme "red". For som reason the theme should be red, but that got almost completely lost somewhere along the line. If that had happened today, I think we would have had a hard time pressing Sony Ericsson for 300 000 SEK. Then, it was easy.

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