iPods and recycling (Never throw yours away!!)
Apple is in the news again for their lack of an
environmentally sound recycling program. The Christian Science
Monitor is covering the story, related to
iPods.
Then environmentalists broke the spell. The iPod, they told attendees at the Macworld Conference & Expo last month, was not magic but a piece of hardware with a very mortal heart: a battery that lasts only two to three years and is difficult to replace.
Why pick on the tiny iPod when landfills around the country are filling up with 16-inch monitors and ancient CPUs? Because of the sheer numbers of the devices being sold, and Apple's reputation as a forward-thinking company.
Then environmentalists broke the spell. The iPod, they told attendees at the Macworld Conference & Expo last month, was not magic but a piece of hardware with a very mortal heart: a battery that lasts only two to three years and is difficult to replace.
Why pick on the tiny iPod when landfills around the country are filling up with 16-inch monitors and ancient CPUs? Because of the sheer numbers of the devices being sold, and Apple's reputation as a forward-thinking company.
Please, Apple... Think this through. Your brand
is at risk.
Posted: Thu - February 10, 2005 at 08:56 AM
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Published On: Feb 10, 2005 08:56 AM
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Published On: Feb 10, 2005 08:56 AM