strange resonance


 


Doing a bit of research on fireworks safety, I came across this article.

The lede?

ARNOLD, MO. -- Mark Loyd wends his way like a kid in a candy store through rows of stacked cases of fireworks in his family-owned warehouse. Boxes of fireworks, bearing names such as Hacker Attack and 911, are shrink-wrapped in a rainbow of bright colors.

My reaction? "Fireworks named 911? That's a bit insensitive, isn't it?"

Then I noticed the date of the article: July 3, 2001.

Now, knowing at first hand the cluelessness and desperation of the marketing industry, I don't ascribe any weird prescience to this: the name has something to do with police, and therefore violence and therefore things going boom. And the things have to be called something, don't they?

Nonetheless, it's a string plucked on a very weird harp...

Posted: Tuesday - July 04, 2006 at 03:32 PM        

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