Exciting Love and Thrilling Football


 


This is as much a confession as a considered observation.
I have a few genuine pulp magazines. They're a LOT harder to collect than comics, and I have neither the time, the money, nor (anymore) the acquisitive urge to do so. But there's something about the deeply browned pages, the rough-cut edges, the ashcan-school painted covers, and the 'repair refrigerators--your path to success!" ads. Even ordinary healthy people ooh and aah over them, like they do over an obviously ancient stamped-metal toy.
Not all are expensive--the science fiction and horror ones tend to be, the other genres, not so much. Sometimes people will sell them for cheap, since the "old comics are worth money!" mythhology doesn't seem to apply.
Recently, one came under my hands. Exciting Western, September 1947--getting towards the end of the pulp era. A thing of beauty--but on the contents page, at the bottom, there was a list:

Our companion magazines:
Triple Western
Triple Detective
The Phantom Detective
Thrilling Detective
Popular Detective
Detective Mystery Novel
Thrilling Love
Thrilling Ranch Stories
Thrilling Western
Thrilling Sports
Thrilling Wonder Stories
West
Sky Fighters
G-Men Detective
Popular Sports Magazine
Popular Love
Popular Western
Everyday Astrology
Texas Rangers
Range Riders Western
Startling Stories
Detective Novel Magazine
Masked Rider Western
Rio Kid Western
Exciting Love
Thrilling Football,
Black Book Detective
Exciting Sports
Popular Football
and Rodeo Romances.

I tell you, I couldn't stop my mouth from watering.

And this was Better Publications--not the biggest publisher by a long shot. And there it rolled out--issue after issue of writing meant only to excite, enthrall, push you onward to the next page, and leave you spent and satisfied at the end. Story after story meant only to make your world dramatic and wonderful. All that prose bent on loving you.
And thousands of writers, some had-bitten, some cynical, some enthusiastic, some half-nuts, some more than half nuts, all horribly underpaid. And all that stuff washing over the working class of America like a firehose, month after month of heroism, romance, cheap myth and everyday mystery. Torrents of it. Tons of it.

Exciting Love. Thrilling Football.

Yes, please. I'd like some of that.

Posted: Sunday - March 18, 2007 at 04:53 PM        


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