The Barefoot Hiker
A Brief History of Time
Coming Out to Parents
Cosmos
Crazy English
Dove
Endangered Pleasures
Finding True Love in a Man-Eat-Man World
HAL's Legacy
The More Than Complete Hitchhiker's Guide
Mutant Message Down Under
Odyssey
Odyssey
Pepsi to Apple...a Journey of Adventure, Ideas, and the Future
by John Sculley1987, Harper & Row Publishers, ISBN: 0-06-091527-7
Odyssey is the chronicle of one of the decade's most
dramatic corporate turnarounds -- written by the CEO who transformed a
foundering Apple Computer into the country's top marketing powerhouse.
John Sculley, at age 38, had been Pepsi-Cola's youngest president when he
rewrote the rules of marketing, masterminding the "Pepsi Generation"
campaign that toppled Coke from its position as the number-one brand for the
first time in history. Compelled by Apple's fabulous success and cofounder
Steve Jobs's promise of "a chance to change the world," Sculley
turned his back on East Coast corporate orthodoxy and joined the high-risk,
gold-rush atmosphere of Silicon Valley. Odyssey re-creates the
painful struggles between Sculley and the brilliant Jobs and explains how
Sculley managed Apple out of a severe crises. It reveals the story behind
those dramatic events and provides a blueprint of business strategy with
tutorials on managing creativity, the new loyalty, and spin-out management
techniques.
Silicon Snake Oil