For Peep's Sake!


Nigel says he wasn't born yesterday. It's time for Peeps parity, and he's not going to sugarcoat it.


Illustration by Gimlet Rose. @Nigel Enterprises, 2007.
Dear Just Born, Inc.,

Nigel here. I'm the Senior Editor of Mr. Doodle's Dog .
I'm looking about six weeks into the future, at my first Halloween as a spectral, celestial, other-worldly, creature.
Think of me as The Canterville Dog .
But what do I see? Peeps Cocoa Cats, manufactured by Just Born, Inc., are in my home.
Yes. Your company based in Bethlehem, Pennsylvania, the place that brought us Peeps for over 50 years, are reshaping the world in sundry marshmallow images.
I could understand it when you introduced the Pumpkin, Ghost and Bat Peeps. Halloween is becoming more and more of a dental nightmare, so why you sugary Peeps people miss out on a holiday?
But Cocoa Cats?
Cats? Even Joe the Cat was surprised by this Peepery. Joe never thought he'd live to see, in any of his various lives, a cat Peep cross his path. And, as Joe points out, it's not as though black cats are looking for any more notoriety around Halloween. Thanks, but no thanks, says Joe, for the gooey benediction.
What about dogs? We have an entire year devoted to us in the Chinese Zodiac, and August has always been known as the Dog Days of Summer. We can handle another proclamation. We were just born for it.
Did Just Born, Inc. realize any of this before you launched Peeps Cocoa Cats? Would a Fox Terrier Peep, (we're predominantly white), be that hard to pull off? Think of the Cocoa Cats: cocoa and marshmallow aren't the best marriage of tastes. You're not enrobing the little fellows in chocolate.
We're not talking Mallomars or Whippets .
Whippets! At least Dare threw us a bone with that name. You can't blame Canada all the time.
Take a look at Sam, our wire fox terrier humor columnist and consumer dog toy reporter at Mr. Doodle's Dog.


Sam looks at a package of Just Born, Inc.'s Peep's Cocoa Cats
and envisions himself as a fluffy bit of marshmallow
goodness. In confectionary terms, a Fox Terrier Peep.

A wire fox terrier, unless he's been recently groomed, is white, fluffy and sweet. The perfect inspiration and combination for a Peep. A fox terrier is a dog in Peep form. A poodle lacks our sweetness, our wonderful build and our innate charm. Poodle Peeps? Never.
What Peeps People want is a Fox Terrier Peep. (I would strongly advise against the manufacture of any "Wire Peeps." You don't need a focus group to tell you that).
I am asking the readers of Mr. Doodles Dog to write you, the customer relations folks at Just Born, Inc. and request your company begin production of Fox Terrier Peeps.
If you want a model for your design, just have your Peeple get in touch with my Peeple.

Respectfully submitted,
Nigel Prescott
Wire Fox Terrier
Senior Editor, Mr. Doodles Dog
http://www.mrdoodlesdog.com

Posted: Mon - September 24, 2007 at 12:01 AM          

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