It's the Conversation, Stupid


Robert Scoble has an interview with John Edwards , and Teresa Valdez Klein comments.

Reading Scoble for the past two years, he always comes back to the idea of the conversation. As a customer, Scoble is always trying to get companies to join the conversation with their customers. At Microsoft, Scoble's mission was to get Microsoft involved in a conversation with its customers.

Commenting on the interview with Edwards, Klein rightly observes that Scoble has more straightforward questions for a politician than most reporters. Why could that be? Because they're having a conversation, and to the observer, the back-and-forth makes sense.

Contrast this to the typical reporter and politician -- Is the reporter interested in having a conversation? No, the reporter is trying to meet a deadline and get eyeballs for advertisers. Is the politician interested in having a conversation? Certainly not with some reporter, and besides, there are talking points to be pointed and sound bites to be bitten.

Anyway, kudos to Scoble for keeping the conversation real, and to John Edwards for recognizing the value of transparency.

Posted: Sat - January 6, 2007 at 11:12 AM          

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