Responsible for design and brand development of lulu.com and design of weRead.com. I had the opportunity to combine brand imperatives with market priorities across a wide variety of media including advertising, print and web. Involved in all aspects of the business including the corporate style guide, custom book design, marketing, strategic planning, internal communications and user experience design. Led the creative team resposible for Lulu.com always thinking about merchandising and increasing conversion rates through testing and iteration. Strategically designed pages to exploit the most returns through catered SEO and SEM practices. Directing a team of designers, coders, writers to achieve new releases about every two weeks. Designed to work in five languages.
"Be Remarkable: Building brand through Culture" book and SXSW promotional materials won a 2011 Graphic Design USA In House Design Award.
In a partnership between Lulu and the NBA, both offset and print-on-demand editions were created. Chapters chronicled each game, and were completed while the final games were being played out. Of course, we also had a L.A. Lakers book in simultaneous development. In fact, the editors at the NBA favored the Lakers for a win, and most of the early design concepts were purple and yellow.
My work for UNC includes desigins for the School of Public Health graduate program, the Environmental Agency Abu Dhabi, and internal university web page designs
Threadgroup is a design firm working within the beauty and fashion industries. I was hired to create conceptual product designs for clients including The Gap, Suzanne Somers and others. These are concept sketches that were later developed into full prototypes including formulation of the product (scents, lotions etc). I worked with the threadgroup designers to visualize initial concepts for pitches to clients and as guides for industrial designers.
Fully responsible for all aspects of project production in this design support shop for a Santa Barbara PR firm, DAVIES. Accountable for concepts, sketches, illustrations, comprehensives, final layout and production for print and new media. A range of clients: architects, developers, health care providers, transportation and the oil industry. Delivering their message through print, web, DVD and live presentations.
Creative director for in-house e-commerce team for a national multi-channel beauty company. I was basically hired to fill in the skill set for the existing creative director, who designed the corporate branding and packaging, while I was responsible for the skinmarket.com website. A three person creative team maintained this site. While just a small part of the retail operation (there were 30 nationwide stores at one point), the web site outperformed many retail locations.
My duties included strategy, design and development for e-commerce site launch carrying over 650 items with full product information and original beauty and style content. I performed on-going maintenance including user interface, information architecture, graphic design, photography/videography, asset management, usability testing and online marketing promotions. Supervised and led three person design team, including extensive staff training.
As creative lead on over 2-dozen new media projects on a variety of delivery media including the Internet, CD-ROM, kiosks, daily publishing, and interactive television technologies, in this fast paced high growth leading interactive media company.
A series of vector drawings and acrylic paintings. These images have been worked up from photographs I've taken. Usually starting as an ink drawing on paper, the image is then photographed, converted to vectors, and the color fields are added. Then the image is projected and I render it by hand, introducing variations (imperfections) in colour and line, bringing them back full circle into the analog world.
