Tigers unleashed on the military


Apple sells Xserves to Aussie diggers.

It seems that Apple is using a thin-edge-of-the-wedge strategy to get its products into new markets.

The iPod is the most characterised product in this strategy, luring users to consider other Apple purchases.

It seems that leads many in business and schools to buy Apple's noteboooks.

And the Mac Mini is sufficient for home users and switxers.

In high-end industrial, scientific, military, telecoms and big business, the Xserve is attractive for its robustness and, now with Tiger, its Java capabilities.

With senior executives soon to demand their IT shops support their personal Powerbooks and those same IT shops buying Xserves, how much longer before Apple is again creeping through the datacentre and on to corporate desktops?

And with more graduates lured to Apple's iBooks and iMacs and weaned on *nix and open source, how much longer before this knowledge drives spending patterns in business?

Apple still has a long way to go, but if the announcement next week that the Australian military is buying substantial numbers of Apples sustains a general trend, the company is in for a few years of remarkable growth.

Posted: Fri - April 29, 2005 at 04:44 PM          

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