M E M O R A N D U M B



TO: Ann Coulter
cc: Robert Novak

FROM: Karl Rove

DATE: 3/28/04

SUBJECT: Smear Tactics against Richard Clarke

==============================
Greetings,

As you know, we're unable to discredit anything Clarke says regarding:

1) the President's lack of priority for Al Qaeda and the war on radical
Islamic terrorists;

2) the President's immediate focus and obsession on Iraq both before and
after 9/11.

Very simply: we can't dispute Clarke's version of the facts because they are
the facts.

And as for Condi, she's in the same situation as Martha Stewart: she can't
take the stand because she's guilty as charged, so don't be expecting a
surprise appearance before the 9/11 Commission with her hand on a Bible
because -- and I'm quoting the President -- "It aint' a-gonna happen."

Therefore, as you were notified through an earlier memo, we have instigated
"Operation Swinging Pocketwatch" -- whereby we avoid refuting any of
Clarke's claims by repeating in the press -- over and over -- the following
lines:

* It's politics!
* It's a partisan attack!
* He wants to sell books!
* His best friend is a friend of John Kerry!
* The President questions his credibility!
* We question his credibility!
* You should question his credibility!
* He has a credibility problem!
* He lacks credibility!
* Credibility! Credibility! Credibility! (tick-tock-tick-tock-tick-tock)

Hammer that word until the average American's eyes glaze over and they begin
to drool like Homer Simpson, except instead of "donuts... donuts..."
it's "Lacks Credibility... Lacks Credibility..."

And now for the Strategy Update: We've recently completed marketing
studies and a number of focus groups that indicate some disturbing
developments: most Americans are starting to miss our "credibility" chant
because they're distracted by Condi's bad hair, that weird gap between her
front teeth, and worst of all, her refusal to "speak under oath". (We here
at the White House just hate that phrase.) We thought it would be time to
drop our Secret Political Weapons of Mass Distraction (although we
had hoped to save them until shortly before the election).

Yes, that's right: It's time to play the RACE CARD.

I'm sure you've noticed that Condi is African-American. (We have two
prominent in this administration: Condi and Colin Powell. Yes, I know you
thought he was white; so did we when we hired him.) Anyway, the new strategy
requires you to drop the following into casual conversation, debates,
questions to your TV/Radio guests and/or hosts,etc. whenever possible:

1) *"Richard Clarke is just upset because a black woman took his job."

2) *"Dick Clarke has a problem with this African-American woman, Condoleezza
Rice."


Use these often!

Thanks,
God Bless America,
and keep up the good work!

Karl Rove
De-Facto Factmeister
White House

PS: If this doesn't work, next week we'll bring out Clarke's sexual
encounters with children.

*[docent's note: Coulter and Novak actually said this!]


Posted: Tue - March 30, 2004 at 09:47 AM      


©