Apple strengthens retail in Germany


Apple's store in store concept at electronic retailer Saturn

Apple is improving its retail appearance in Germany. Today, electronic retailer Saturn shows off its new Apple store in store area in its Hamburg store at Mönckebergstraße. Apple Germany spokesperson Georg Albrecht confirmed that Apple was involved to make sure that the store design is in compliance with Apple standards. Saturn is, according to c't magazine, opening more Apple store in stores in selected Saturn shops.

Posted: Tue - December 21, 2004 at 04:14 AM           |

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