Beyond the Digital Lifestyle


How Apple succeeds in its new domain

The Pfeiffer Report posted a trend analysis about Apple's chances to "crack the living room conundrum". Andreas Pfeiffer, publisher of The Pfeiffer Report, concludes that Apple has good chances, but "the company has to overcome some significant hurdles." Apple, so Pfeiffer, is not driven by technology, the company is driven by innovation. This gives Apple a clear advantage in creating consumer products which are desirable. In order to succeed, Apple has to come up with a unique and intuitive approach how to combine and connect the living room digitals. Unlike Media Center PCs, which offer an overkill of features, Pfeiffer recommends that Apple should choose an approach with iterations which overcomes the iPod.

Posted: Thu - December 16, 2004 at 07:59 AM           |

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