more.com was my chance to direct the design of large, complex e-commerce website. more.com's goal was to be an on-line superstore of health, wellness and beauty. The store consisted of eight different departments (pharmacy, vitamins, drugstore, etc..) and contained a health resource center. Designing the site presented many challenges ranging from complex navigation to the development of interfaces for dynamic and personalized shopping lists. It involved close coordinatioin with marketing, merchandising and engineering as well the managing of a staff of seven designers. Key members of the team included Joe Rosen, Michelle Jolito, Neil Levine, Jeremy Burnett, Robert Kirsch and Florante Aguilar.
