LISA
MEYER
78 West 48th Street,
Bayonne, NJ 07002
(609) 865 7048 meyerlisa@mac.com
Education
PRINCETON UNIVERSITY Princeton, NJ June 1992
Bachelor
of Arts, English Literature - Graduated
with Honors
BARUCH COLLEGE, ZICKLIN SCHOOL OF
BUSINESS New
York, NY
August 2004
Master of Business Administration, Marketing Research and
International Business
Chartered
Alternative Investment Analyst
April 2008
Professional Experience
Dow
Jones Indexes (6/2004-present) South
Brunswick, NJ
Senior Manager, Business Development
- Managed
key commercial relationships and participated in client meetings
- Generated
new business by creating strategic and tactical plans to sell existing
products to current and potential clients in Europe and Americas, and
suggested new product opportunities
- Acted
as product manager for new launches, working with product development to formulate
and execute viable new products, and for existing indexes licensed for
investment products, helping to create and implement marketing and sales
strategies to build assets under management
- Evaluated
the sales potential of existing products across traditional and
alternative asset classes given current market cycles, investment trends
and competitive offerings
- Helped
the sales staff prioritize products and create pitches on a generic and a
customized basis
- Defined
unique selling points for key indexes and educate sales staff on products
- Identified
gaps in existing product lines by keeping up-to-date on competitive
offerings and current investment trends
- Facilitated
communications between the product development/research and sales
departments
- Identified
ways to collaborate with other divisions at Dow Jones and News Corporation
to create new products and increase distribution of existing products
- Developed
and executed primary and secondary research that supported strategic
business initiatives to maximize potential of existing licenses and
identify new market opportunities
- Developed
and managed a consortium that produced fixed income indexes for Latin
America
- Managed
3 sales personnel based in South America, and 1 in the U.S.
Marketing
Manager
Product Marketing
- Created
and implemented global marketing strategies, plans, initiatives,
promotions, communications and measurements targeted to the institutional
and retail markets for alternative energy, commodities, hedge funds, fixed
income, equities, Islamic and real estate indexes
- Managed
the communications around indexes and index-based investment products
through building and maintaining brand awareness, assisting in lead
generation and data mining activities
- Implemented
new media marketing tactics - search marketing, blogs, webcasts - to
promote custom, commodity and Islamic indexes
- Worked
with sales teams on RFPs for investment products with exchanges in
emerging markets such as Saudi Arabia.
Collaborated with
colleagues to co-author white papers on investment opportunities in the
Middle East
- Collaborated with the research department to
produce thought leadership papers to drive the institutional market to the
hedge fund, commodities and Islamic indexes businesses
- Developed
product and educational web sites on hedge fund, Islamic and lifecycle
indexes targeted to institutional and retail investors
- Managed a team of 5 marketing coordinators
- Assisted
in producing business term sheets and negotiated joint marketing
agreements with research firms, information providers, consultancies,
exchanges and asset managers in the hedge fund, commodities, currency and
private equity spaces
- Operated
as lead sales representative in the field for the Dow Jones hedge fund
indexes business line: building awareness, generating leads and handling
client inquiries
Institute
for International Research (4/2003-6/2004) New York,
NY
New
Product Development, Financial Services Division
- Identified market opportunities for new
educational products for the financial services industry
- Created
and developed new product brands by interfacing with clients and working on cross-functional teams
- Collaborated with marketing, sales and senior
management to create and implement product strategies
- Conducted quantitative and qualitative research
studies to assess market demand for products
VARBusiness,
CMP Media (10/2002-4/2003) Manhasset,
NY
Regular
Contributor/Writer
- Authored
articles about technology to channel business community
TheStreet.com
(9/2001-8/2002) New York, NY
Personal
Finance Editor
- Edited
and produced articles on personal finance for retail audience
- Managed
a staff of writers and freelancers
- Developed
new media products such as Internet radio show and online university
- Selected
by executive management to represent company on radio shows and conference
panels
Red Herring Magazine (8/2000-6/2001) New
York, NY
Writer, Investor Section
- Wrote investment articles on the technology
sector for the print magazine and web site
- Selected
by executive management to represent company and analyze earnings reports
on live television (visit www.homepage.mac.com/meyerlisa
for clips)
Fox
News (7/1999-8/2000) New York, NY
Business Editor
- Managing
editor of a daily news web site
- Redesigned
and rebranded the business news web site
- Authored articles about the financial services,
technology, media and healthcare industries
- Managed
a staff of writers and freelancers
Los
Angeles Times (6/1995-6/1999) New
York, NY
Researcher/Reporter
- Authored articles on business and national news
- Assisted the New York City bureau chief and
staff writers in research and writing breaking news
Proficiencies
- Database/Software:
Simmons, MRI, SPSS, Avstar, Lexis-Nexis,
Bloomberg, Reuters, Factiva, Microsoft Office Suite, Salesforce