TV Commercial Production, Filmmaking
Television Advertising
Television commercials do not need to be super-expensive spectacles to get the job done. Nor do they need to be frenetic and obnoxious, "buynow, buynow, BUYNOW!" offenses. This low-budget TV spot for JE Unlimited, advertising a long-distance phone plan, is case in point that, especially with today's technology, good TV spots are within reach of any company. Of course, if the budget allows and the message calls for it, commercials with flashier production values are good too.
The key question is whether or not the commercial is persuasive in conveying the message. Conceptual TV spots—commercials that do more than just repeat the offer—are better solutions because they go further in dramatizing the value of the product.
Filmmaking and Production
ROY'S HEART is a short film I wrote, directed and produced in 1997. It marks the real beginning of my directorial career, particularly since my first film, made in high school, was lost somehow. I wrote this script to use at the NYU School of Continuing Education's 6-week Summer Film Intensive. It turned out not to be one of the final projects during the course, so I made it a few years later. But it was an exercise in several things, writing blind, not knowing what resources I would have in New York, while creating a compelling little drama that would unfold in twelve minutes, as well as showing what I'm capable of as a director, editor and writer—in addition to my twelve completed feature-length screenplays.