Union managers or leaders?

The role, responsibilities and actions of union managers come into play in just about every case discussed in this leadership program. The predominant view is that union managers (people employed or elected to direct union programs and/or staff) should conduct themselves more as leaders than as managers.

What is the difference?
Management theory generally holds that managers:

Cope with complexity
Plan and budget
Set targets and goals
Organize staff
Control and problem solve
Control spending
Seek stability and predictability

Leadership, on the other hand, has a different emphasis. Leaders are expected to:

Cope with change
Set direction
Articulate a vision
Tell us “who we are”
Align others to the vision
Motivate new people
Develop new leaders
Shake things up

How much authority and responsibility a hired union manager has (relative to an elected leader) varies from union to union, as do the lines of accountability. But regardless of level of authority or scope of responsibility, hired union managers should apply leadership principles to their work. A senior staff manager who presented to the class explained it to me this way: “I am more organizer than manager. It’s not that I don’t worry about management issues, like spending, performance and all of that. But my approach to the job is that I am hired to make sure that the decisions of the leadership and membership are implemented and the best way to do that is to work with my staff--to lead, not manage them in the traditional sense. This means helping to set goals collectively, fostering creativity, mentoring, inspiring and motivating.”

The argument is that good leadership, as opposed to good management, is key to union renewal and transformation. Leadership, not management, is the best way to build organizational capacity. The following table illustrates how exercising leadership functions can take an organization from a position of weakness (disorganization) to a state of strength (organization):


Disorganized State Leadership Function Organized State

Reactive……………...................
Strategize…….………………........Proactive
Passive………………………...........
Motivate.........……………………..Participatory
Divided……………………...........…
Build relationships……......…….United
Confused…………….........……….
Interpret………………….........…..Understands
Inactive……………….........………
Mobilize………….........…....……...Active


This view that good union managers need to be good leaders has implications for their selection and training. Often management training is suggested as the way to make union managers more effective. Perhaps a better solution is leadership training—as long as the leadership training is about learning how to strategize, motivate, build relationships, interpret (decisions, policy, etc), mobilize and constructively shake things up. A number of unions are taking this approach as part of their union renewal strategy. They are also applying leadership screens to their selection procedures. But more on that in a future post on staff hiring.


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