It ain't over till it's over




One of the added complications of doing a record, is the convergance of everything else that needs to be turned in. Packaging, photography, radio edits, the bio and all matter of promotional whatnot clamors for attention. I remember getting an email once that said "guys at this point the packaging is MORE important than the record." It's not entirely a ridiculous statement if you understand that the people who print the booklets need them ready before the plant that presses the CDs. At the time however it was difficult to turn in all the lyrics because the lyrics hadn't been finished yet. Magazines, advertising, artwork and release schedules all get set in stone months in advance so if you push your records till the last minute like I do, you find yourself beset upon all sides by a small army of requests. As I told Breezy who's the new designer at inpop, our lives are now ruled by deadlines. You don't ask yourself whether you'd like to surf or celebrate mother's day over the weekend, you just find the thing that's most on fire and pee on it. Than you find the thing next most on fire....

Adding to the fun is that I'm handling the photography and the packaging on top of the record, so even though the record is done, I'm still up to my ears. Still I rather like this shot. :)

Ben Frank did the compositing and he's my best kept secret for making a photo pop.

Posted: Mon - May 12, 2008 at 07:39 AM          

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