resume MAUREEN C. KEATING San Francisco, California 415-205-7306 maureenk@mac.com     objective   Senior Product Manager with 12 years experience with Apple, Macromedia and others developing web and software applications. Dedicated and visionary product specialist at ease working with cross-functional teams to create clear, demonstrative images and text. Specialized training in digital photography, video and web development.   work experience   SR. PRODUCT MANAGER, Web Solutions, Palm March 2007-present SR. PRODUCT MANAGER, Web Solutionsm Palm March 2007-present - Responsible for definition, management and delivery of next-generation browser and web applications strategy for Palm Treo smartphones - Define and prioritize product features by working closely with product teams, engineering and senior management, analyzing customer and market data, as well as managing requirements from major wireless carriers - Work with Human Interface team to define and prototype ideal user experiences - Manage partnerships with web-related content and technology partners - Define strategy and implementation plan for the Palm Mobile Portal, the internet start page for most Palm devices     SR. DIRECTOR, PRODUCT MANAGEMENT, GoFish March 2006-December 2006 - Led overall product management function within GoFish, with total responsibility for product research, analysis, definitions, requirements, management of development and marketing resources in the deployment and benchmarking of online video sharing product. - Developed an original user-generated interactive reality show called America’s Dream Date in which cast members submit their videos and viewers vote for their favorites. Successfully increased site traffic and video views and generated positive press in c|net, Wall Street Journal and San Francisco Chronicle (among others). - Art directed visual, interaction design and video production, managing contract interaction design, CSS development, video production, Flash development and visual design resources for America’s Dream Date. - Wrote detailed functional specifications to bridge design/engineering gaps.     PRODUCT MANAGER, Studio/Fireworks, Macromedia September 2004-February 2006 - Financial and product development responsibility for Macromedia Studio, Fireworks and FreeHand products - Defined, developed and implemented product strategies by working closely with customers, internal product teams, engineering, and senior management team - Managed key product features from planning to tactical implementation - Specified product requirements by conducting market research and through on-going dialogue & visits to customers & partners - Worked with product marketing to deliver marketing content, such as development center articles, demos and data sheets - Delivered demos and presentations to customers and partners - Managed cross-functional teams located in Texas, San Francisco and Bangalore, India     PRINCIPAL CONSULTANT, Representational September 2002-September 2004 - Implemented business plan, marketing and operations for Kramer Engineering Services board sports design firm - Digital video teaching assistant at Cell Space Mission Urban Arts after-school program & East Bay Media Center summer media camp for high school students - Apprentice and marketing consultant for nationally known commercial photographer Jennifer Loomis - Photography services for CW Wood & Associates law firm     SR. PRODUCT MANAGER, iPhoto and .Mac, APPLE April 2000-September 2002 - Designed and launched three paid digital photography services in iPhoto, creating a business model for formerly free software and achieving profitability in nine months - Managed all aspects of iPhoto digital photography services and .Mac HomePage web publishing product, including product definition, strategic direction, feature prioritization, pricing, competitive analysis, business case development, internal and external communications, launch and distribution - Created clear product identities for via text and imagery used in instructional and promotional materials and built a strong, focused team with a unified vision and collective ownership of products - Led cross-functional teams of software engineers, production artists, project managers, customer support and testing through complete product life cycle - Managed relationship and development with Kodak and other partners to seamlessly integrate with software     SR. PROJECT MANAGER, FedEx team, ONLINEFOCUS February 1999-April 2000 - Managed development resources across various functional departments for multiple simultaneous FedEx projects - Collaborated with sales to write client project proposals - Responsible for full project life-cycle from proposal through release and maintenance - Successfully developed strong client, partner and internal group relationships - Contributed to 200% increase in revenue and number of projects generated     PRODUCTION MANAGER, Digital Media, CMP PUB. July 1997-February 1999 - Production Management & multi-million dollar financial responsibility for Digital Media Services department, servicing 185 sites, including Web Techniques, Guitar Player & Gamasutra - Contributed to 500% increase in online revenue - Collaborated with IS department to determine new technologies to be integrated into corporate infrastructure - Strategized with and developed business plans for Publishers and Trade Show Managers - Drove corporate CD-ROM, online learning and circulation initiatives - Distributed weekly web traffic and online advertising reports - Managed relationships with strategic licensing and technology partners, including Wall Street Journal and other media companies     PROGRAM MANAGER, Channels Development, SYBASE June 1995-July 1997 - Worked with Public Relations to develop success stories for use as sales tools and developed co-branded marketing materials with Sybase partners - Researched Internet-related companies for inclusion in Sybase internet partner programs - Channeled new product information to partners & developers and created innovative methods of communicating to Sybase internet partners     education   University of California, Berkeley, CA        BA, Interdisciplinary Studies, Visual Images & Representation     skill   Product concepting and development, strategic planning and analysis, team building, film & digital photography.   references   Available on request.