Ludvik Herrera - Resume/CV

Contact Information:

Goal and Work Samples

Objective

Work Experience

Web Design

• Designed projects, web sites, main pages, UIs, including logos, identities, annual reports, landing pages.
• Collaborated with programmers, coders, writers, editors, designers, photographers and other professionals.
• Structured full web sites, templates, and developed guidelines and schemas from small company sites to corporate sites (database driven)
• Administered traffic and server information (UNIX, Windows NT and Macintosh).
• Set streaming media servers (RTSP, HTTP)
• HTML, DHTML and javascript coding from raw level to Dreamweaver, Adobe Golive, BBEdit, etc.
• Gained experience with Database, CGIs, SSIs and Java Integration.
• Integrated dynamic media in page design: Flash, Quicktime, Director, Streaming Media.

UI and Site Architecture

• Designed user interface experiences based on target audiences.
• Collaborated with programmers, coders, and other professionals.
• Designed interface models, menu systems and navigational schemas.
• Developed B2B (consumer, b2b, b2x) interfaces, user information and screen transaction models.

Multimedia/Digital Video/Motion Graphics

• Produced and directed video clips and training videos.
• Collaborated with actors, writers, artists, directors, camera staff and other professionals.
• Conceptualized and drafted storyboards for CD-ROM, DVD, kiosks, documentaries and marketing videos.
• Edited and composited digital audio and digital video (Non-linear and Linear): AfterEffects, Premiere, Final Cut Pro.
• Created menu and UI to implement CD-ROMs, DVDs and interactive movies.
• Designed and produced DVD menus and motion menus for DVDs.
• Edited DVDs using Sinic's DVD Fusion (Main stream DVD creation software.)
• Prepared presentations for small and wide audiences using PowerPoint, Flash, Acrobat PDF and Director.
• Gained knowledge of video formats and handling of video equipment.
• Gained knowledge of audio and video compression, Media Cleaner, for the web and multimedia.

Photography

• Shot commercial, editorial, journalistic and fashion style photography.
• Gained knowledge of film and digital photography workflow.
• Published in 2004 for the project America 24/7 (24 photos in the book North Dakota 24/7.)
• Collaborated with other photographers, make-up artists and models.

Print

• Designed projects in print, including logos, identities, collateral, newsletters, annual reports, newspaper, magazine ads, brochures, posters, trade show booth.
• Collaborated with writers, artists, photographers and other professionals.
• Produced quality typography with high standards on type face selection, kerning, leading and readability.

Art Direction

• Oversaw development of image appropriate to the company.
• Created and directed marketing campaigns and corporate image.
• Directed photo shoots, video shoots, CD-ROMs and edited photo negatives, video and materials for final selection.
• Directed design staff in producing concepts for targeted audiences.

Department/Operations Management

• Collaborated with several units and teams involving photographers, writers, graphic designers, vice presidents, presidents and several media outlets.
• Managed (four) programmers, (two) coders and various freelancers (hiring, discipline, mentoring, performance reviews.)
• Oversaw account management, project budgets and bidding, art direction, vendor contact and client consultation.

Production Management

• Handled all phases of production, including electronic preparation of files, proofing bluelines, color keys and press matches, and conducting press checks.
• Gained extensive knowledge of four-color printing process and printing technologies.
• Gained extensive knowledge of video codecs, compression and digital video.
• Gained extensive knowledge of graphic compression for web, video and multimedia formats.

Instruction/Training

• Taught 200 and 400 level courses at North Dakota State University.
• Taught 100 and 200 level courses at Northwest Technical College.
• Designed and developed syllabi and courseware.
• Improved instructional methods and develop training materials.
• Trained students in the areas of: web design, multimedia, digital video.

Technical Expertise (skills)

Design Software (2D, 3D and vector graphics)

• Adobe Illustrator
• Adobe PhotoShop
• Adobe ImageReady
• Macromedia FreeHand
• Macromedia FireWorks
• Infini-D
• Painter
• Strata3D

Multimedia and Digital Video Software

• Adobe After Effects
• Adobe LiveMotion
• Adobe Premiere
• Adobe Persuasion
• Apple QuickTime
• Apple DVD Studio Pro
• Apple Final Cut Pro
• Macromedia AuthorWare
• Macromedia Director
• Macromedia Flash
• Macromedia Sound Edit Pro
• Media Cleaner Pro
• Microsoft PowerPoint
• Sonic's DVD Fusion

Desktop Publishing, Web Editing and Word Processing Software

• Adobe Acrobat
• Adobe GoLive
• Adobe InDesign
• Adobe PageMaker
• BBEdit
• Dreamweaver
• Filemaker
• Microsoft Excel
• Microsoft Word
• Quark Xpress

Employment History