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Resume - Curriculum Vitae
Contact Information:
Ludvik Herrera
1386 6th. Street East
West Fargo, ND 58078-4002
Home Phone:  +1 (701) 356-0968
Office Phone: +1 (701) 298-8202 x213
Email: ludvikherrera@mac.com
Last Modified: Wednesday, March 1, 2006
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Goal and Work Samples

*Objective

  • I want to be a member of a creative and innovative team to share ideas that will produce outstanding solutions. I want to enhance communication and break the boundaries of traditional graphic design by using digital video, DVD, CD-ROM, web design and interactive media.

Work Experience

*Web Design

  • Designed projects, web sites, main pages, UIs, including logos, identities, annual reports, landing pages.
  • Collaborated with programmers, coders, writers, editors, designers, photographers and other professionals.
  • Structured full web sites, templates, and developed guidelines and schemas from small company sites to corporate sites (database driven)
  • Administered traffic and server information (UNIX, Windows NT and Macintosh).
  • Set streaming media servers (RTSP, HTTP)
  • HTML, DHTML and javascript coding from raw level to Dreamweaver, Adobe Golive, BBEdit, etc.
  • Gained experience with Database, CGIs, SSIs and Java Integration.
  • Integrated dynamic media in page design: Flash, Quicktime, Director, Streaming Media.

*UI and Site Architecture

  • Designed user interface experiences based on target audiences.
  • Collaborated with programmers, coders, and other professionals.
  • Designed interface models, menu systems and navigational schemas.
  • Developed B2B (consumer, b2b, b2x) interfaces, user information and screen transaction models.

*Multimedia/Digital Video/Motion Graphics

  • Produced and directed video clips and training videos.
  • Collaborated with actors, writers, artists, directors, camera staff and other professionals.
  • Conceptualized and drafted storyboards for CD-ROM, DVD, kiosks, documentaries and marketing videos.
  • Edited and composited digital audio and digital video (Non-linear and Linear): AfterEffects, Premiere, Final Cut Pro.
  • Created menu and UI to implement CD-ROMs, DVDs and interactive movies.
  • Designed and produced DVD menus and motion menus for DVDs.
  • Edited DVDs using Sinic's DVD Fusion (Main stream DVD creation software.)
  • Prepared presentations for small and wide audiences using PowerPoint, Flash, Acrobat PDF and Director.
  • Gained knowledge of video formats and handling of video equipment.
  • Gained knowledge of audio and video compression, Media Cleaner, for the web and multimedia.

*Photography

  • Shot commercial, editorial, journalistic and fashion style photography.
  • Gained knowledge of film and digital photography workflow.
  • Published in 2004 for the project America 24/7 (24 photos in the book North Dakota 24/7.)
  • Collaborated with other photographers, make-up artists and models.

*Print

  • Designed projects in print, including logos, identities, collateral, newsletters, annual reports, newspaper, magazine ads, brochures, posters, trade show booth.
  • Collaborated with writers, artists, photographers and other professionals.
  • Produced quality typography with high standards on type face selection, kerning, leading and readability.

*Art Direction

  • Oversaw development of image appropriate to the company.
  • Created and directed marketing campaigns and corporate image.
  • Directed photo shoots, video shoots, CD-ROMs and edited photo negatives, video and materials for final selection.
  • Directed design staff in producing concepts for targeted audiences.

*Department/Operations Management

  • Collaborated with several units and teams involving photographers, writers, graphic designers, vice presidents, presidents and several media outlets.
  • Managed (four) programmers, (two) coders and various freelancers (hiring, discipline, mentoring, performance reviews.)
  • Oversaw account management, project budgets and bidding, art direction, vendor contact and client consultation.

*Production Management

  • Handled all phases of production, including electronic preparation of files, proofing bluelines, color keys and press matches, and conducting press checks.
  • Gained extensive knowledge of four-color printing process and printing technologies.
  • Gained extensive knowledge of video codecs, compression and digital video.
  • Gained extensive knowledge of graphic compression for web, video and multimedia formats.

*Instruction/Training

  • Taught 200 and 400 level courses at North Dakota State University.
  • Taught 100 and 200 level courses at Northwest Technical College.
  • Designed and developed syllabi and courseware.
  • Improved instructional methods and develop training materials.
  • Trained students in the areas of: web design, multimedia, digital video.

Technical Expertise (skills)

*Design Software (2D, 3D and vector graphics)

  • Adobe Illustrator
  • Adobe PhotoShop
  • Adobe ImageReady
  • Macromedia FreeHand
  • Macromedia FireWorks
  • Infini-D
  • Painter
  • Strata3D

*Multimedia and Digital Video Software

  • Adobe After Effects
  • Adobe LiveMotion
  • Adobe Premiere
  • Adobe Persuasion
  • Apple QuickTime
  • Apple DVD Studio Pro
  • Apple Final Cut Pro
  • Macromedia AuthorWare
  • Macromedia Director
  • Macromedia Flash
  • Macromedia Sound Edit Pro
  • Media Cleaner Pro
  • Microsoft PowerPoint
  • Sonic's DVD Fusion

*Desktop Publishing, Web Editing and Word Processing Software

  • Adobe Acrobat
  • Adobe GoLive
  • Adobe InDesign
  • Adobe PageMaker
  • BBEdit
  • Dreamweaver
  • Filemaker
  • Microsoft Excel
  • Microsoft Word
  • Quark Xpress

Employment History

  • Director of New Media
  • Publication Services of America (PSAMags), Fargo, ND
  • Web Design, Web Development, UI, CD-ROM, Print, Advertising, Flash, Graphic Design, DB Architecture and Development and Management of New Media group.
  • http://www.psamags.com
  • 2/2006 - Present
  • Web Design Class Instructor (COMM260) / Advanced Photography Instructor (COMM242)
  • North Dakota State University - Department of Communication, Fargo, ND
  • Instruction, Training, Design, Motion, Multimedia, Courseware
  • http://www.ndsu.edu/communication/
  • 1/2002 - Present
  • Senior New Media Designer
  • North Dakota State University - University Relations, Fargo, ND
  • Web Design, Web Development, UI, CD-ROM, Print, Advertising, Flash, Graphic Design, DB Architecture and Development
  • http://www.ndsu.edu
  • 6/2001 - 1/2006
  • DVD and New Media Designer
  • Video Arts Studios, Fargo, ND
  • Web Design, Web Development, UI, CD-ROM, DVD Menus, DVD Architecture, Video Menus
  • http://www.videoartsstudios.com
  • 10/2001 - 10/2005
  • Senior New Media Designer
  • Velosel Corporation - Mountain View, CA
  • Web Design, Web Development, UI, Marcom, Presentations, Print, Advertising, Flash, Graphic Design, DB
  • http://www.velosel.com
  • 7/2000 - 6/2001
  • Digital Production Designer
  • North Dakota State University - University Relations, Fargo, ND
  • Web Design, UI, CD-ROM, Interactive Kiosks, Flash, Graphics, Web Development, Management, Operations
  • http://www.ndsu.edu
  • 2/1999 - 7/2000
  • Multimedia and Web Design Class Instructor
  • North Dakota State University - Continuing Education, Fargo, ND
  • Instruction, Training, Design, Motion, Multimedia, Courseware
  • http://www.ndsu.edu
  • 8/1998 - 5/2000
  • Instructor
  • Northwest Technical College - Moorhead, MN
  • Instruction, Training, Design, Motion, Multimedia, Courseware
  • 10/1999 - 5/2000
  • Web Master
  • North Dakota State University - Information Technology Services, Fargo, ND
  • Web Design, Ui, CD-ROM, Interactive Kiosks, Flash, Graphics, Web Development, Database Integration, Operations, Management
  • http://www.ndsu.edu/its/
  • 2/1996 - 2/1999
  • Multimedia and Web Design Consultant
  • North Dakota State University - Information Technology Services, Fargo, ND
  • Web Design, UI, CD-ROM, Multimedia, Graphic Design, Web Development, Database Integration, Operations, Management
  • http://www.ndsu.edu/wwwdev
  • 4/1996 - 2/1997
  • Art Director
  • TEC de Monterrey (ITESM) - Library Public Relations (SPRE), Monterrey, NL, Mexico
  • Management, Print, Presentations, Publications, Editing, CD-ROM, Multimedia
  • http://www-cib.mty.itesm.mx/
  • 6/1993 - 12/1995
  • Graphic Designer
  • POSA, Publicidad Objetiva S.A. - Monterrey, NL, Mexico
  • Graphic Design, Print, News Ads
  • 1/1993 - 6/1993

Education

*B.S. Mass Comm with minor in Marketing

  • TEC de Monterrey (ITESM) - Monterrey, NL, Mexico ( December 1995 )
    GPA: 3.72 - http://www.itesm.mx

Professional Recognition

  • * 2005 Gold Medal ADDY Award.
    02/2006. Gold Medal. Presented by the Advertising Federation of Fargo-Moorhead for the 'Prospective Students' Web Site. Category: Mini Web Sites.
  • * 2005 Silver Medal ADDY Award.
    02/2006. Silver Medal. Presented by the Advertising Federation of Fargo-Moorhead for the 'Outfitters Pro' Web Site. Category: Commercial Web Sites.
  • * 2003 Best of Show ADDY Award.
    02/2004. Best of Show Award. Presented by the Advertising Federation of Fargo-Moorhead for the 'Ask Me About NDSU' Web Site. Category: Web Sites Consumer.
  • * 2003 Gold Medal ADDY Award.
    02/2004. Gold Medal. Presented by the Advertising Federation of Fargo-Moorhead for the 'Ask Me About NDSU' Web Site. Category: Web Sites, Consumer, HTML/Other.
  • * 2003 Gold Medal ADDY Award.
    02/2004. Gold Medal. Presented by the Advertising Federation of Fargo-Moorhead for the 'Ask Me About NDSU' Web Site. Category: Regional/National, Mixed Media Consumer.
  • * 2002 Silver Medal ADDY Award.
    02/2003. Silver Medal. Presented by the Advertising Federation of Fargo-Moorhead for the 'VPSA' Web Site. Category: Web Sites Consumer.
  • * CASE Mid-America District VI 2000 Recognition Program.
    01/2000. Gold Medal. Saint-Louis, Missouri, U.S.A.
  • * WebAward 1998 Standard of Excellence Award.
    11/10/98. http://www.webaward.org/ , U.S.A.
  • * 1998 SNAP Gold Web Design Award.
    11/06/98. U.S.A.

Professional Activities and Memberships

  • * WebAward 1999 - 2002 Judge.
    10/10/02. http://www.webaward.org/ , U.S.A.
  • * Workshop on web development at Small College Computing Symposium
    04/16/98. Fargo, ND. U.S.A.
  • * Workshop on web page creation at National Honor Society, Regional Symposium
    03/28/98. Fargo, ND. U.S.A.
  • * Member of the Web Advisory Board at North Dakota State University.
    06/97. Fargo, ND. U.S.A.
  • * Member of the Fargo-Moorhed Web-guilders.
    06/96-07/2001. Fargo, ND. U.S.A.
  • * Paper Presentation at AACE Webnet '97 (Toronto): Web Navigation.
    11/03/97. Toronto, Canada.
  • * Art and Paint Exhibition at the Library Hall of the ITESM at Monterrey.
    09/93. Monterrey, N.L. Mexico.

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